Boch Toyota in Norwood held an open forum workshop event to celebrate the launch of the 3rd generation 2010 Prius. The workshop was open to the public offered an opportunity to experience first hand the cutting edge technology and amazing new features and benefits of this new vehicle.

The new 2010 3rd generation Prius has multiple new product attributes that set it apart from its competition. There will be three demonstration stations at this event to highlight these all-new features.

1. Comparisons of the new 3rd generation Prius with the last two previous generations of Prius.
2. New available trim and options packages for the 2010 Prius.
3. An in–depth session on the new Prius technology including the latest hybrid engine, the pre-collision safety system, lane keep assist, solar roof, and more.