Ernie Boch Honda Norwood MA


The Story Behind Ernie Boch Honda in Norwood, MA


While most people know that Ernie Boch Honda in Norwood, MA, is a premier dealership that genuinely cares about the customer, a lot of them have no idea as to the company’s history. The fact is that if you want an excellent new, used, or certified pre-owned vehicle, you cannot beat what the Boch dealership offers. Even better, the dealer sells all cars, trucks, and SUVs at affordable prices. That combination is why people trust this dealership over others.


Revolutionary Changes


As you begin reading about the history of Ernie Boch Honda, it becomes clear that this individual revolutionized the world of car dealerships. As an auto trendsetter, Ernie Sr. became a highly respected car dealer credited with launching the Auto Mile along US Route 1 in Norwood. The new concept of a string of dealerships sitting side-by-side took off with dealers around the country following suit.


Numerous Accomplishments


The Auto Mile in Norwood, MA, is just one of his accomplishments. As his Honda store became increasingly more crowded, making it hard for people to work and customers to look around, he moved both his service operations and a car wash into the basement of the building. Today, the Boch dealerships have outstanding service and repair centers with work performed by ASE certified technicians.


After setting up the now-famous Ernie Boch Honda dealership, he became one of the earliest car dealers to utilize the internet to grow the business further. During his heyday, Ernie Sr., appeared in hundreds of television commercials doing gimmicky things to get attention. For instance, he brought his pet llamas and donkey to the site, smashed windshields, and always used the closing phrase, “Come on down.” Throughout New England, those silly commercials bolstered business and made him a household name.


When Ernie Sr. retired, his son took over as CEO of Boch Honda and other Boch dealerships. Now that his father passed away, Ernie Jr. overseas multiple dealerships, selling Honda, Hyundai, Chevrolet, Subaru, Toyota, and others. Now close to 60 years old, the junior Boch presides over an enterprise worth approximately $1 billion.


Exceptional Deals


Whether visiting Boch Honda in person or browsing available cars, trucks, and SUVs on the online portal, you will find that this dealership has an incredible selection and affordable prices. As Boch Sr. would say, “Come on down” to see us in Norwood, MA.



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